Picture this: a few years ago, you crafted a buyer journey map that has guided your annual (digital) marketing plans.
You walked in your customers’ shoes, identified crucial touchpoints, and made strategic priorities. This map has been instrumental in steering your company’s growth. But...
Since then, the industry has seen shifts impacting customer dynamics:
With these changes, it is likely your buyer journey map no longer aligns with the current market dynamics, customer needs, and touch points. Even though the fundamentals may still hold, we believe regularly updating and validating your buyer journey map every few years is key.
A buyer journey map is the foundation of sales or commercial excellence, ultimately leading to higher customer satisfaction and loyalty. Naturally, refreshing your buyer journey and revalidating it with real buyer feedback makes far more sense than relying on an outdated map, don’t you think?
This proactive approach enables you to sharpen your focus and prioritize effectively in:
By pinpointing current opportunities and gaps and ensuring your plans for the upcoming year are strategically sound, you position your business for success.
With the evolution in privacy, customers are more willing to share their information with the brands they love, allowing a customer-centric, mobile-first approach in which personalization becomes increasingly important. Simultaneously, brands will have to move away from third-party data and leverage zero- and first-party data. This shift allows for a more moments-based marketing approach instead of a channel-based approach. By updating your buyer journey, these changes are accurately reflected, ensuring your strategies are aligned with current customer preferences and behaviours.
You might have experienced it yourself when searching in google; the landscape of SEO is changing. With Search Generative Experience (SGE) on the rise, the way customers find information is shifting. Keywords, content strategies and backlinks are making place for AI-Powered algorithms and predictive capabilities. These advancements enable search engines to present more information directly, reducing the need for customers to visit a website. Consequently, website visits are decreasing. Updating your buyer journey in response to these changes will ensure your strategies are effective in an AI-driven search landscape, helping you maintain visibility and relevance.
With advanced technology such as AR and VR, customer interactions with products and services are changing and the lines between online and offline are blurred. These technologies open the door to a whole new set of opportunities around personalization and engagement using data-driven insights. Implementing AR and VR can create that competitive edge for your organization. By updating your buyer journey, you can fully integrate these emerging technologies into your strategy, ensuring that your customer experience is both cutting-edge and cohesive across all touchpoints.
Many factors drive a change in the competitor landscape. Think about technological advancements, new business models and geopolitical events. Hence, a competitive landscape is of dynamic nature, constantly changing and adapting. To help uphold competitiveness requires your organization to stay up to date with these factors and act accordingly. To maintain your competitive edge, it's valuable to update your buyer journey map to reflect the latest shifts, ensuring your strategies remain agile and responsive to the evolving competitor landscape
You have the data; we turn it into actionable insights.
With years of experience and data-driven insights, we'll efficiently refresh your buyer journey map. We've developed a comprehensive methodology to update and validate your buyer journey map in three steps. The result? An updated Customer Journey map and a prioritized roadmap geared for strategic success.
Through an (online) workshop with your customer-facing representatives, we:
Gain insight into market needs and competition, prioritize weaknesses, opportunities, and threats.
Map out necessary updates to the buyer journey and determine focus areas.
Create a list of validation points for customer interviews.
Through five online interviews with selected customers, we:
Identify real customer pain points and opportunities.
Validate insights gathered from the workshop.
In a half-day session, we synthesize insights from the workshop and interviews. We will:
Deliver a detailed report containing identified gaps and opportunities—which effectively updates your buyer journey.
Define clear priorities and focus areas based on our findings.
Have we sparked your interest? Let's chat over a cup of coffee and discuss how we can accelerate your buyer journey map into one that resonates with today's customer dynamics. Fill out the contact form and let’s get started!