Know your digital playing field - Outperform your competitors
As the calendar year comes to an end, marketing managers face the critical task of planning for 2025. Achieving more with fewer resources while staying competitive remains the pressing hurdle. Sound familiar?
Shifts in customer dynamics
You understand as well as we do that this is easier said than done. Managing competing priorities can make crafting an effective strategy for 2025 feel like you’re piecing together an intricate puzzle.
Thus, let’s take a moment to reassess – are you familiar with your digital playing field?
We’ve seen it time and time again
Companies that regularly check their playing field excel in digital performance.
To stand out in the digital world, understanding competitors’ strategies and continually benchmarking your performance is essential. This approach evaluates your market position and determines if your efforts are ahead of or behind industry standards. Most importantly, it reveals insights from competitors and uncovers opportunities for growth.
Let’s start by asking yourself these questions. Do you know:
- Who your main competitors are?
- What digital strategies you can learn from your competitors?
- What opportunities exist for enhancing your digital performance?
- What your digital maturity level is and how it compares to your competitors?
…so you can outperform the competition online?
Discover your digital edge with strategic benchmarking
The answer to these questions lies in your ‘digital performance benchmark’. By regularly assessing your digital channels, you can determine if you're on par, lagging, or leading your digital playing field. Fortunately, a digital performance benchmark can be executed swiftly, providing immediate insights to refine your strategic digital plans for 2025 without delay.
Unsure if a digital performance scan is right for you? Here are scenarios where it can bring your digital strategy to the next level:
- You're entering a new market and want to make a strong digital impact.
- You aim to make precise, informed strategic decisions for the coming year.
- The digital landscape has shifted, and you need your brand to stand out.
- New competitors are emerging, and you need to secure your position.
We offer three tailored solutions
Quick Scan: Double-check your strategic direction
Our Quick Scan offers a comprehensive analysis of two competitors, with thorough desk research that includes both qualitative and quantitative insights. This process covers the following key areas: website performance, social media performance, organic and paid search strategy, online support opportunities, ease of commerce, catalog maturity, and content maturity.
Within 2 to 3 weeks, you'll receive a detailed report revealing deep insights into your competitors, allowing you to update or validate your strategic direction with confidence.
Strategic Insights: Gain insights for strategic planning purposes
Our Strategic Insights service provides an extensive analysis of up to five competitors, validated by three customer interviews to ensure accuracy and relevance. Through in-depth expert research that blends qualitative and quantitative approaches, we examine critical aspects of your digital presence, including website performance, social media performance, organic and paid search strategy, online support opportunities, ease of commerce, catalog maturity, and content maturity.
Within 4 to 6 weeks, you'll receive a comprehensive report featuring detailed competitor comparisons, actionable advice, and clear next steps to inform your strategic planning.
Full Scan: Deep insights
Our Full Scan for mergers, acquisitions, or aggressive marketing goals offers an in-depth analysis of eight competitors, validated through five customer interviews to ensure thoroughness and reliability. This service includes extensive expert research involving both qualitative and quantitative analysis, covering crucial areas such as website performance, social media engagement, organic and paid search strategies, online support opportunities, ease of commerce, catalog maturity, and content maturity.
Within 6 to 8 weeks, you will receive a comprehensive report packed with detailed competitor comparisons, strategic advice, and actionable steps to significantly improve your market position, making it an invaluable asset for aggressive marketing initiatives.
Thats enough talking, let’s take the next step
Have we sparked your interest? Let's chat over a cup of coffee and discuss how digital performance benchmarking can steer you in your strategic plans.