Strategy & roadmap
Build automation around your audience, buyer journey and key segments, supported by a phased roadmap tied to your commercial goals.
Marketing Automation
Turn marketing into a predictable growth engine
For marketing managers who want more from their CRM and martech stack: we design, build and run automation programs that nurture leads, align sales & marketing, and prove ROI.
Why Marketing Automation
The right message, to the right person, at the right moment at scale
Most B2B buyer journeys are long, fragmented and impossible to chase manually. Marketing automation lets you nurture every lead with the relevance of a 1-to-1 conversation, while handing sales only the leads that are truly ready. Done well, it’s the single biggest lever for predictable pipeline. Done poorly, it’s an expensive newsletter tool. We make sure it’s the former.
What we do
End-to-end marketing automation, delivered by specialists
Strategy, technology and execution under one roof. We work alongside your team, helping you build internal capability while driving results.
Platform implementation
Setup, configuration and migration on HubSpot or Salesforce Account Engagement — done right the first time, with a stack that scales with you.
Lead nurturing & scoring
Keep leads engaged with behaviour-based nurture flows and lead scoring that help sales focus on the right opportunities.
CRM & sales alignment
One source of truth for marketing and sales. Clean data, shared definitions and handovers that prevent leads from slipping away.
Content & campaigns
Keep audiences engaged with always-on lifecycle campaigns, dynamic content and personalised email programmes, built around both funnel strategy and creative craft.
Analytics & optimisation
Dashboards, attribution and continuous A/B testing so every euro of marketing spend gets smarter over time.
How we work
A proven four-phase approach
Every organisation has a different stack, level of maturity and commercial focus. That’s why we adapt the approach to your situation, while keeping the process clear, structured and focused on impact.
Built on 30+ years of digital experience and hundreds of B2B programs, our four-phase approach helps you move from ambition to implementation, and from first campaigns to continuous optimisation.
01 · Discover: Audit & ambition
We start by understanding where you are today and where you want to go. Together, we map your funnel, review your current technology and data setup, and define the goals automation needs to support.
- Stakeholder interviews
- Tech & data audit
- Buyer journey workshop
02 · Design: Strategy & blueprint
We translate the insights into a clear automation blueprint: segments, journeys, scoring, KPIs and a phased plan.
- Segmentation model
- Lifecycle blueprint
- KPI & reporting framework
03 · Build: Implement & launch
We configure the platform, build the journeys and launch the first wave of campaigns, making sure everything is tested and ready for your team to use.
- Platform setup & integrations
- Journey & campaign build
- QA & team enablement
04 · Grow: Optimise & scale
We stay involved after launch to monitor performance, test improvements and expand what works, quarter after quarter.
- Performance dashboards
- Experimentation backlog
- Quarterly business reviews
Platforms we master
Certified specialists in the platforms that matter
We don’t sell platforms, we sell outcomes. But the right tool, configured well, makes everything easier. These are the two we know inside out.
Inbound & growth
HubSpot
From Marketing Hub to a fully connected Smart CRM, we help you get the most out of HubSpot.
- Marketing, Sales & Service Hub setup
- Migrations from legacy MA & CRM
- Custom workflows & integrations
- Reporting & revenue attribution
Enterprise B2B
Salesforce Marketing Cloud Account Engagement
10+ years of hands-on experience with Account Engagement (formerly Pardot) for complex, multi-stakeholder B2B journeys connected directly to Sales Cloud.
- Account Engagement implementation
- Sales Cloud integration & sync
- Account-based marketing (ABM)
- Advanced scoring & routing
Good to know
The questions marketing managers ask us most
If yours isn’t here, drop us a line. We’d rather have an honest 15-minute call than write a long brochure.
How long does a typical implementation take?
Most foundational implementations are live within 8–12 weeks. Complex enterprise programmes with deep CRM integration run 4–6 months. We always aim for a first measurable win inside the first quarter.
We already have HubSpot / Salesforce. Can you take over from another agency?
Yes, and we do it often. We start with a no-strings audit of your current setup so you know exactly what’s working, what isn’t, and where the fastest wins are.
Do you only build, or do you also run campaigns?
Both. We can deliver as a one-off implementation, but most clients work with us as an embedded growth partner — strategy, build, content and optimisation, month after month.
How do you measure success?
We set KPIs together in the design phase — typically pipeline influenced, MQL→SQL conversion, sales cycle length, and revenue attributed to marketing. Everything ladders up to commercial outcomes, not vanity metrics.
Get in touch
Let’s turn your funnel into a growth engine
Book a 30-minute strategy call. We’ll look at your stack, your goals and give you a clear, no-obligation view of what’s possible.