Digital Transformation
Digital transformation
Not just a buzzword. Digital Transformation is very real and it is happening right now. It is not just about implementing the right tools to go from analog to digital. It’s about aligning your business processes, understanding your customers needs and analyzing your business strategy through the lens of technical capabilities.
Find out how we understand DT below or drop us a line by clicking the button. We'd love to tell you more.
More than tools
The term ‘digital transformation’ has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy to implementing a data management platform, but in reality true transformation needs to involve much more than just the end product.
Don't forget your customer
In the Age of the Customer, consumers and buyers are in control of their interactions with businesses. Inundated by endless sources of information, customers expect ready access to content that is personally relevant in the context of what they are doing and accessible anytime, anywhere, and in the format and on the device of their choosing. (the extended company and we love customer involvement).
Understand culture
Company culture and organization are lagging compared to processes and technology when it comes to digital readiness; this must be fixed in order for companies to mature effectively. Therefore, don’t downplay the cultural change and educational aspects of transformation; instead, make them a highlight of your transition plan.
Get insights
“Digital transformation is not just about technology and its implementation,it’s about looking at the business strategy, reevaluate your business model and consider how digital transformation changes how you are operating and generating revenues.” Start at the top and look at what the business is trying to accomplish, rather than focusing on the technology or how IT operates. Identifying what role the collection, analysis, and “monetization” of data play in these strategic initiatives is a key dimension of a digital transformation.
Enable your team
According to MarketingWeek, 62% of staff feel the biggest barrier to digital transformation is not having a leadership mandate. Strategic digital priorities and direction of companies are the responsibility of the senior management. So even in a modern organization with low or no hierarchy, it is imperative the people driving the transformation get full ‘sponsorship’.
Initial steps
- Create your team (Marketing, Sales, IT, Operations, Legal, etc)
- Get intricate knowledge of your (potential) customer and the buyer journey they go through
- Determine the specific need for information at which time, place and channel
- Picking your Marketing Technology Stack standardizing on a core set of technologies that the business can build around is a great way to accelerate change and keep the organization connected. (CMS, Marketing Automation, Social)
- Analyse, learn and adapt
About TRIMM
For the past 25 years we have helped international companies in high-tech, industrial and telecom sectors with building and launching their digital roadmaps. Aiding them in every step of their transformation process.