Cut The B*llshit Marketing

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Cut The Bullsh*t Marketing

Over the last few years, the business world has shifted tremendously. The realization that markets are like conversations, has paved the way for a more personal way of doing business and engaging with customers. The Cut The Bullsh*it Marketing book shares our experiences and gives valuable insights and practical advice on digital marketing. Do you need support with setting up your digital strategy? Let's talk with some good coffee.

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Cut The B*llshit Marketing book - TRIMM

The ingredients for good marketing

The book has a logical structure with five sections that reflect the important ingredients for marketing. The book also includes questions and templates at the end of each section to create your Cut The Bullsh*t Marketing plan.

  1. Make it personal; engaging on a personal level

  2. Understand your customer

  3. Design for engagement; digitally & physically

  4. Engage to the maximum; go for it!

  5. Create a Cut the bullshit marketing organization

Our approach to digital marketing

Our Cut The Bullsh*t Marketing approach is all about understanding the people you are targeting, engaging with them digitally and physically in a personal manner. With this focus, marketing teams can work on things that matter, have fun, and add to the bottom line. In our book, we show you how to design  and run effective marketing, without resorting to bullsh*t. In it, we share methods, insights and a wide range of real examples from our broad experience in the high-tech industry to illustrate what worked (and what not!) and what we learned along the way.

Cut The B*llshit Marketing - book TRIMM

About the authors

One of the three authors is Sander Arts, he is currently working in the heart of Silicon Valley, he is a global award-winning CMO, strategic advisor, entrepreneur, and lecturer. Mark Geljon is partner and founder of GriDD and he is creating effective organizations by designing information concepts, creating understandable strategies and encouraging employee. The third author is Jeroen Grit, he is managing partner and user experience lead at GriDD.

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TRIMM – A Cut The Bullsh*t Marketing partner

TRIMM is a cut the b*llshit marketing partner, and strives to be a key asset in creating impact and generating results for campaigns. TRIMM is a full-service internet agency with headquarters in the Netherlands. Established in 1993, we have been pioneering and crafting the digital experience for over 25 years, becoming a true digital partner for multinationals around the globe. TRIMM is a Cut The Bullsh*t Marketing partner and helps with the creation of portals, concept & design, internet sites, digital business development, hosting, service and support , e-commerce, content creation, or marketing automation. 

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Let’s start with Cut The Bullsh*t Marketing!

Want to know more about the book Cut The B*llshit Marketing? Or do you like to start improving your digital strategy right now? Let’s grab some coffee! Feel free contacting us via the contact form below, we will get back to you as soon as possible.

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