SKIP THE BOOTH, NOT THE AUDIENCE
Trade shows are all about visibility. But who says you need a booth for that? With smart digital campaigns, you can reach exactly the right target audience, at the right time, in the right place. Without using a single square meter of exhibition floor.
Skip the booth, not the audience. Skip the booth, not the audience.
Innovative approach with two powerful strategies
You can either reach your target audience directly during the trade fair, or capture them subtly and continue approaching them in the weeks after. They don't notice they’re part of a campaign, but your brand will remain top of mind.
We do this using two clever strategies: Digital Out of Home, for visibility at strategic physical locations, and Geofencing Mobile Display campaigns, to digitally follow visitors and reactivate them. Completely GDPR-compliant and with maximum relevance.
Digital out of home
Visibility where the trade show journey starts.
Grab attention the moment the trade show experience begins. Think of digital banners at locations where your target audience arrives: Airports, train stations, bus stops, hotels, and shopping centers around the event venue.
With hyper-targeted placement, you directly capture attention in high-traffic areas. Your message is adaptable in real-time, and through programmatic buying we maximize your reach and investment.
GEOFENCING MOBILE DISPLAY ADS
Maximum relevance during and after the event.
With geofencing, we define a digital zone around an event location. As soon as visitors enter this area, we collect their device IDs in a privacy-friendly way—fully GDPR compliant and without them even noticing.
Based on this data, we develop a quality target audience that we engage in the weeks after the event through focused mobile campaigns. The content appears in trusted apps and platforms, exactly when the message is most relevant.
This approach is extremely suitable for trade shows, competitor locations, and recruitment campaigns—where timing, context, and precision make all the difference.
Not just brief touchpoints, but lasting brand development within a strategically chosen audience.
Smart brands choose to skip the booth. Are you ready for the next step?
Digital visibility surrounding events demands more than just a striking exhibition stand. It requires strategy, precision, and technology that truly serves you.
With over 30 years of experience, TRIMM helps companies in high-tech and manufacturing develop scalable, human-centered, and results-driven digital strategies.
Curious how we can help your organization achieve smarter visibility before, during, and after events? Get in touch with us.