Marketing Automation

The power of Marketing Automation

It’s in the name, marketing automation is about automating marketing activities. This automation is not only done in the interest of efficiency, but mainly to be able to provide the customer with personalized content in the right place at the right time. This can be limited to firing off automated emails but can also extend to a fully integrated and digitized buyer journey of prospects.

Salesforce
Advantages

What’s in it for you?

At TRIMM, we provide tailored solutions that help your organisation grow and excel in marketing automation:

  • Increase audience engagement: Our targeted campaigns create a strong connection with your audience, leading to higher engagement and brand loyalty.
     
  • Automate repetitive tasks: We streamline workflows, allowing your team to focus on strategic initiatives rather than time-consuming manual tasks.
     
  • Maximise your marketing budget: With our results-driven approach, we ensure every marketing investment is optimised, making your budget work smarter.
     
  • A powerful growth engine: Leverage marketing automation with TRIMM as a key driver of growth, keeping you one step ahead of the competition.
     
  • Clear ROI insights: We provide full visibility into campaign performance, enabling data-driven decision-making and continuous optimisation.
     
  • Stronger synergy between Marketing and Sales: Align your processes and improve lead quality, ensuring better opportunities for your sales team.

Peter Vos, Salesforce Account Engagement specialist

Why choose TRIMM?

With TRIMM as your partner, you gain more than just technical expertise—you benefit from strategic insight as well. Here’s what you get when working with us:

1. User experience

One of the great benefits that marketing automation offers is the ability to reach customers in a personalized way through different channels. Through email, social media, landing pages and search engine marketing, a customer receives the right information at the right time.

2. Insight into customer behavior

Automation and digitalization of marketing activities make a lot of data readily available. After all, every interaction someone has with your company provides data that is automatically captured and analyzed. This data ensures that a good picture is already painted of the leads and a blank first sales call is a thing of the past.

3. Quality of leads

Want to deliver better quality leads to Sales? With marketing automation, you ensure that only the leads with a higher value end up in sales, so that sales can spend its time efficiently on following up the right leads.

4. Time-saving

Automating processes like reporting and email follow-ups save time. Additionally, reuse and smarter use of existing content is time-saving. Now, content creation becomes a result of the marketing process instead of a one-off solution.

5. Great measurability

By constantly monitoring campaign results, it will become clear what the effect of the campaign is and what does and does not work. Campaigns can be adjusted quickly in order to achieve the best results.

FAQ

Frequently Asked Questions

How soon can I expect results after optimising my Salesforce Account Engagement?
Results vary depending on your starting point and specific business goals. However, most clients notice improvements in engagement and conversion rates within just a few months of implementing our recommendations.

What makes TRIMM different from other consultants?
TRIMM stands out due to our in-depth knowledge of B2B buyer journeys and years of experience with Salesforce Account Engagement. We combine technical expertise with strategic insights, delivering campaigns that truly make an impact.

Is my business a good fit for your services?
Our services are designed for B2B organisations that use Salesforce and want to optimise their marketing automation processes. Whether you’re a small business with limited resources or a large enterprise, we tailor our approach to meet your unique needs.

What does working with TRIMM look like?
From the very first contact, we work closely with your team to understand your specific goals and challenges. We provide full transparency throughout the entire process—from analysis and optimisation to implementation. You’ll receive regular updates and ongoing support whenever you need it.

Get in Touch and Get Started Today

Curious how TRIMM can help your organisation with marketing automation? Let’s explore how we can make Salesforce Account Engagement work for you. Contact Peter Vos at +31 (0)53 4800 480 or peter.vos@trimm.nl or fill in the form below, and we’ll schedule a no-obligation introduction.

Together, we’ll take your marketing automation to the next level.