Online event for DSM not only resulted in new leads, but also in relevant insights
DSM challenged us to come up with a concept that would have a breakthrough impact on the way they were engaging with their (potential) clients in more traditional settings like trade shows and conferences. Our approach: create a massive global online trade show experience, accessible 24/7, on any device and anywhere in the world where there is a minimal internet connection.
Through multiple live streams and pre-recorded video feeds, visitors have access to outstanding content, direct connections with keynote speakers and interaction with other visitors, all from the comfort of their offices or homes. Saving time and reducing costs without compromising the experience of a live event.
The logistical challenge for DSM was mainly to ensure the uniformly of the content experience. Videos and presentations were delivered from all over the world. By working with a brand book and detailed work instructions, we succeeded in creating a seamless brand experience.
The visitors praised the quality of the speakers, the level of the content, the topics and the accessibility of the navigation during the event.
The results were everything we had hoped for: 500 registrations, 300 new leads identified, direct connection with visitors, and tremendous thought leadership visibility in the market. Enough prove for DSM management to now use the platform for an online event in Europe.
In 2019 we launched our first Online Congress with TRIMM. It turned out to be our biggest lead gen. success of the year! Beside the identified sales opportunities, we found a wealth of data and customer insights we never encountered after traditional trade showsMichael Kriek, DSM Engineering Plastics
Our platform is scalable in a way it can be used for any size online event. By simply adding tools such as chat, video conferencing, polling and social media, other media channels can be quickly opened up. Not only trade shows but also product launches, annual reports and entertainment could be offered through the online event platform. This makes it a relatively low cost and high impact communication and marketing solution for any business.